Remarketing is a marketing method whereby companies study the behavior of their customers and remarket their products to the customers based on the studied behaviors. Remarketing has proven to be especially effective in the retail industry. In this article, we’ll highlight the top six examples of how remarketing has been used in the retail industry.
1. Ted Baker:
Luxury clothing designer Ted Baker takes a strategic approach to retargeting. When you abandon your cart on Ted Baker, you get an email an hour after. This email is a basic cart abandonment email that tells you how they want to consider completing your purchase. A day after this, you get another email listing the complete contents of your cart. This double mail approach to remarketing is innovative.
2. Asics:
The sportswear manufacturer Asics has implemented an impressive remarketing campaign for retailers who shop on their online store. If you abandon your cart on their website, you get an email. The most valuable item on your cart will be placed right at the header of your email to better entice you to return and make the purchase. Asics will even offer you free shipping to further reel you in.
3. Ernest Jones:
Ernest Jones has perfected the jewelry cart abandonment email art. Their cart abandonment email features an innovative countdown that tells you how much time you have left to get items at a discounted price. You see all the items on your cart list with the countdown taking a proportional section of the email, trying to make you take a rapid purchase decision. This is a good example of remarketing.
4. Laura Ashley:
Textile design company, Laura Ashley has an elegant cart abandonment email. You see all the items in your cart in full, and you see a simple call-to-action that leaves no room for misunderstandings. Making a purchase is made much faster with the call-to-action button.
5. Best Buy:
Best Buy has an excellent remarketing approach for customers that have made a purchase. When you buy an iPhone from Best Buy, you get emails and ads about lovely iPhone cases. Best Buy understands that you will likely need accessories for your iPhone. They know that most customers won’t be thinking of buying another iPhone so soon after buying one, so they send you messages about accessories that you are likely to buy.
6. Fat Face:
Clothing retailer Fat Face has integrated a unique feature to their cart abandonment email. You get to see positive reviews of the product in the abandonment email thus making you want to consider a purchase again. Fat Face knows how much customers value reviews and they make use of this to their advantage. The reviews will make you feel more comfortable about buying the fashion items.
Conclusion
With tools like Adobe Analytics, you can use remarketing triggers to take fast action based on data collected from consumers to make more sales. Good remarketing involves the use of audience analytics to learn more about your target audience and make remarketing more effective.